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You Have Got To Be Kidding Me.

Posted July 09, 04:43 PM

Guys, I am mad. I am angry. I am irate. I am ireful. I am fuming. Vexed. Incensed. Choleric. Livid. Outraged. Huffy. Hot. Cross. Full of raging, vitriolic fury. What I'm trying to say is that I am upset. Also, I finally bookmarked Thesaurus.com.

Why am I filled with so many synonyms? Well, because those sweaty suckas over in the NBC marketing department have put MORE GIGANTIC AND FRIGHTENING AND UNNECESSARY AND OBNOXIOUS POSTERS IN ALL OF THE 30 ROCK ELEVATORS:

burnclean.jpg

Can you believe that crap? Ugh. Man! There is nothing worse than obnoxious, "hey look at me look at me look at me" in-your-face advertising. They did this once before with an ad for "The D-LIst Awards", and it was almost unbearable - I took the stairs for weeks. And I'm fat, so you KNOW I was mucho pissed.

To recap briefly, my problems with these insane posters are thus:

1. They are actually giant, wasteful PLASTIC STICKERS (aka they make Mother Earth cry).

2. Putting these giant ads in the elevators is TOTALLY POINTLESS because we here in the building already know about these NBC shows - we are the people who are make them, dude.

3. All these posters are for just one show. ONE SHOW. Why not mix it up? Do we not have enough money to make more than one kind of poster at a time? Or is NBC trying to saturate us employees so fully with "Burn Notice" ads that we become part of their new "NBC Universal even owns your dreams while you sleep" advertising campaign? (Honestly, that'd be okay with me - I really could do with one night of NOT dreaming about my teeth falling out while I'm naked in the Housewares section of Kmart).

Let me just say something right now: I've seen a couple episodes of "Burn Notice". And I'm not gonna lie; I thought it was a pretty awesome show. It was smart. It was funny. It was action packed. It had the totally awecellent and hilarious Bruce Campbell. It was kind of like "Miami Vice", but like, good. However, now that I see that Burn Notice has been given the "D-List Awards" ad treatment, THERE IS NO WAY I WILL EVER WATCH THAT SHOW, EVER. NOT IN A MILLION, BILLION BILLION BILLION YEARS, NOT IF YOU PAID ME MONEY, NOT IF YOU GAVE ME A SWEET JETPACK SO I COULD FLY AROUND, NOT IF YOU BROUGHT MY CHILDHOOD TEDDY BEAR CHIEF SNUGGLEBUTTONS BACK FROM HIS WATERY GRAVE, NOT IF MY LIFE AND ALL THE LIVES OF EVERYONE ON THE ENTIRE PLANET DEPENDED ON IT I WOULD NEVER WATCH BURN NOTICE NEVER NEVER EVER. Seriously. Right now, if aliens or werewolves or sentient trees (like in that stupid Shamalamalan movie holy moses it was terrible) took over the earth, and they came to me and were like "Aaron. Dude. We will let everyone on the planet live if, and ONLY if, you watch just ten short minutes of the season premiere of Burn Notice", I would be like "Sorry, Tree Men. Looks like those posters have doomed humanity. Just kill us. And make it as painful as possible." (Unfortunately, "As painful as possible" probably means "riding in a 30 Rock elevator with one of those dumb Burn Notice posters for more than three seconds", so they've got me either way. Oooooh NBC. You are some right smart bastards.)

Now, as many of you know, I don't just take things sitting down (except whiskey - getting black out drunk while standing is too dangerous). So when this new BN elevator invasion sprung up, I decided enough was enough!! It was time to put "Burn Notice" on...Uh, burn notice! It was time for some VIGILANTE JUSTICE, BABY!!! Just like Batman!! Except that I'm fat. And poor. And bad with gadgets. Also: I am afraid of bats. BUT I KNEW THAT IT WAS STILL TIME FOR SOME AWESOME BATMAN VIGILANTE JUSTICE.

Unlike Bruce Wayne, I am a man of simple means and sparse funds - so I took some paper, scissors, a marker, the most dangerous weapon of all - MY MIND - and I went and "Modified" a bunch of the posters a little bit. Here's a taste of what I'm talking about:

peeburn.jpg

fartburn.jpg

urnnotice.jpg

HA HA HA HA. "Urn Notice". That's my favorite one.

That was fun. But it's still all so depressing - I mean, I'm just one man. How many people saw my modified posters... Twenty? Thirty? There's only so much I can do. Trying to fight NBC Marketing is like trying to punch the ocean... An ocean that wants you to watch the new season of Burn Notice, premiering tomorrow night at 10 on USA.

Resistance is Futile.

« Back to Blog

And especially because they're doing it to the people who, as you said, are make them.
... I honestly have nothing else to say.
Camels

***************************************************************************
Aaron Responds: Nothing else to say except "camels", you mean!

Never even heard of this show until now. :P

***************************************************************************
Aaron Responds: Like I said, it's actually not bad - I'd probably watch it, if MY EYES HADN'T BEEN STOMPED OUT BY GIANT POSTER MADNESS.

Hey Aaron!!

I am sorry NBC, is giving u such a hard time, but they have been known for their aggressive advertisment. U know whats funny, Late Night probably gets the least advertising, it isn't fair, but I was thinking Conan is so good that he doesn't need it. Conan and all of u guys have made the show so great, that you don't need any advertising. And the fact that u are on every night, how could we forget to watch, lol??

I love the alterations u made for the signs very funny and clever. I especailly love the first one!! I also loved how after everything u said u still had to plugged the show, lol. I can imagine Jeff Zucker, petting his cat and saying "Destroy him" after he saw the signs, lol!!!

Loved the show last night it was so funny. I hope we get to see more Weather Channel Afterdark. That was so perverted, I can't believe u guys were able to get away with that.

Love u Buddy!!!

Kat

P.S. When will know who won the commerical contest??

***************************************************************************
Aaron Responds: Hahahaha!! Yeah, you're right. I'm only joking, anyway - I mean, if *I* was one of the people who made Burn Notice, I'd WANT my show advertised as much as possible - so I can't really rip on them. Maybe I'm just jealous that they're getting so much attention! ;)

I'm not sure when we're gonna announce the winner of the commercial contest... Maybe next week? I'm not sure. I'll ask Sweeney and get back to you!

I did the exact thing in high school with some poster advertising young republicans. I got in a bit of trouble.

***************************************************************************
Aaron Responds: HA HA HA HA. Well, great minds think alike!!

And you've played right into their subliminal plan....I had never even heard about burn notice until now. thanks dude, now I won't watch it.

***************************************************************************
Aaron Responds: Resistance is futile, dude!! WE WILL FIND YOU.

hey, i was just watching the show and wondered if you would know anything about the commercial contest. did anyone see an entry from kevin kosinski yet? and are all the commercials really that bad? or are those just some of the worst?

***************************************************************************
Aaron Responds: Hmmm... I'll have to ask Andrew Weinberg, whom I think is running the thing. I'll ask and get back to you!

Though I hate to comment twice, I've two things to say:
1. Conan cut his hair. Meh.
2. Since he had a little conversation about his kids with Kyra, it's got me wanting to draw the little ones. At least, they'll be little unless they inherited his height at an early age... Now I just need to find a good photo...
Camels again because I'm too tired to think of anything else.

***************************************************************************
Aaron Responds:

1. Wait, he gets his hair cut all the time!! Maybe it just looked shorter because it was gelled up extra good or something!

2. His kids are super cute!! I can't help you with a photo, though. Sorry dude. Just think of the cutest possible children in the whole world, and you'll nail it!

You know what would be even better... putting up HUGE posters of Conan. How could anybody get upset about that? By the way, totally saw a guy the other day who looked just like you.


***************************************************************************
Aaron Responds: Ha ha! I already thought of that, actually - I wanted to do giant life sized cardboard cutouts, but it didn't get any traction! Oh well.

And you saw a guy who looked just like me? impossible. Dude, I'm a huge fat guy with a red beard and grey hair!

Screw this, they need more of the Conan Balloon

***************************************************************************
Aaron Responds: Agreed, Roy. Agreeeeeed. More is coming - don't you worry about that!! I think we might expand our horizons a little bit, and turn our attentions away from 30 Rock...

you tell em aaron! screw the man! hes always takin us down and posting burn notice advertisements on or mind elevators!!!
that jerk face!

lol
Thesaurus.com is my anti drug,oh its so pleasant to gawk for reciprocated words on the inerwebbings of the net

***************************************************************************
Aaron Responds: Jerk Face two times, Kelly B!

I am a big fan of learning new words - thesaurus.com is truly extemporaneous!

I love it -- you can't possibly get in any kind of trouble from NBC for posting these (justifiable) complaints, or for your "vandalism" (in quotes because really, they're actually much better now) of the sticker-posters, because you totally promoted the season premiere of "Burn Notice" for them in an otherwise unrelated blog.

You're a smart man, Mr. Bleyaert!

(P.S. - "Mark Wahlberg's The Happening" may have sucked, but I promise you this: "Hellboy II" is frickin' awesome!)

***************************************************************************
Aaron Responds: THIS IS WHAT I'M SAYING, DUDER. I have, how do you say, "flipped the script".

The Happening was laughably bad, but I am really looking forward to the new Hellboy! I can't wait!!

Hi Bley!

You are right, that ad really sucks! Those characters seems like two models." I`ll kill you with my good look" Your version is much funnier! There should be like speedboat flying in the air. Explosions, guns and some wit lines like yours.That poster is just boring.

***************************************************************************
Aaron Responds: Totally!! I think that my tiny act of vandalism would make people actually WANT to watch! I mean, the show itself is pretty funny, so I can't understand why they aren't using more humor in their ad campaign!

Seriously if aliens or werewolves or sentient trees took over the Earth and all you had to do was watch ten minutes of a show you just claimed you did enjoy the first time you watched or everyone would die, and you didn't. I am going to SUPER PISSED!!

***************************************************************************
Aaron Responds: It won't matter, L Train - YOU'LL BE DEAD!! HA HA HA HA HA HA.

(Maybe I'd watch three minutes and just save a FEW people)

I can see Brian Williams getting on the elevator, seeing one of your modified posters, and chuckling. Or at least breaking a wry smile. Way to go, Bley, you're my hero!!!

***************************************************************************
Aaron Responds: - OR MARKING ME FOR NBC DEATH. Ha ha! Thanks, Brad!!

bley!!
its about time someone took some action against those posters! and i like the urn notice one best too! LOL!
and my cousin was reading over my shoulder and started cracking up laughing when you said "CHEIF SNUGGLEBUTTONS!" (she just wanted me to say that Lol!)
And I will join you on the strike from watching Burn Notice! we saw a commercial for it during a break and started laughing our heads off. our parents thought we were crazy, but then again they always think we're crazy.
well, we're driving the 4 hour drive back home today. yes, this is the last day in your time zone! :( it's a long trip, but i'm pretty much on the computer the whole time. we're probably going to watch cloverfield or something on the way back. i'll stay away from that Shamalamalan movie you said was so terrible
take care everyone!!

***************************************************************************
Aaron Responds: Oh man - what did you think of Cloverfield? Ha ha ha; I'm glad that you guys liked "Chief Snugglebuttons" it's actually a secret burn on one of my childhood friends whose girlfriend (now his wife) used to call him that when they first started going out!! I just thought that was literally the most cutesy and ridiculous name that anyone could ever think up!!! :)

Good luck with the drive back, C! Drive safe!

Aaron, you crack me up! I love the way you write. I hope NBC didn't take down your blurbs. They were hilarious! Thanks for brightening my day.

Pam

***************************************************************************
Aaron Responds: Thanks very much, Pam!! Unfortunately, when I came in today, they were all gone - at least in all the elevators I rode in!! Oh well... At least I got to stick it to The Man for a couple hours!! ;)

Why don't you quit so you don't have to take these elevators and destroy someone's hard work lardass!

***************************************************************************
Aaron Responds: Hey there, Mookie! You sound upset.

I can understand how you'd be upset - if there were Conan posters everywhere and I read on YOUR blog some crazy rant about how you hated them and they were annoying and terrible, I would probably be upset as well. However, you must realize two things: 1. I am insane. 2. I am JOKING. Ha ha. Jokes, friend. JOKES. Did you miss the part about Chief Snugglebuttons? Because I thought that part was pretty good.

However, you ARE right about one thing: I am fat. And I am hungry... Oh so hungry...

It's an ad, get over it. Those word balloons are what's obnoxious.

***************************************************************************
Aaron Responds: Ha ha ha - I guess it's like the movie "War Games"... The only way to win is not to play!

And how can you not like "Urn Notice"?! Come on, dude! URN NOTICE! Instead of Burn Notice, it's URN NOTICE!

Oh hi Bleyy

oh yeeeeahhhh... *jumping on my chair*

***************************************************************************
Aaron Responds: WHOA!!! That's awesome!! If you see him, tell him I said hi!!

Wow, those speech bubbles make the actual posters look like creative genius. Doesn't the NBC Building get several thousand visitors and tourists every day? So if the marketing department wants to spend $11 on posters in its own building, then so be it.

Does the Late Night crew review all its own expenses from an environmentally sustainable perspective? While the giant inflatable Conan balloon from the other night was funny, I doubt you can toss it in the recycling bin after Lauer is done shooting it up with peas.

You need to relax dude.

************************************************************************
Aaron Responds: Well, you're wrong on the first point - to get to these elevators you have to get through security. Tourists just wandering around don't get to see them! So really, the ads are only for people who work in the building (true, people in our audience get to see them as well, but that's only a measley 200 people a day).

Secondly, we here at the show actually ARE pretty "Earth Friendly" - for instance, we reuse the same giant balloon over and over! And that's gotta count for something!!

I'm surprised that I have to say this again, but dude! I was only joking about these posters. I only do these things to make you people laugh - this is a COMEDY BLOG. How come Colbert can rant about things and people love it, but I get flack from people who think I'm serious? Does that banner up top say "The Daily Nightly"? I really could care less about the whole thing - it's just fun to go on a rant once in a while!!

so, those posters are definitely better with those sweet comments that you added. how many elevators are there? if you managed to put them up in all the elevators, someone might notice, so keep it up. resistance is not futile. and besides, if they're going to put up posters, it should have been for the late night commercial contest. maybe you would have gotten some better entries. too bad you couldn't get Conan to complain about those on the show. oh, i had a question. here goes. any idea what most of the writers on the late night staff majored in during college? and do you think that someone who is majoring in a sort of science, or maybe even political science could get an internship there?...just a query.
-word-

************************************************************************
Aaron Responds: How many elevators are there?! TOO MANY. Anyway, the season premiere was last night, so there's no point in beating a dead horse. Unless you like that sort of thing (they make a kind of "squelching" sound, which is kind of cool).

The writers' majors all differ greatly - Andrew Weinberg majored in "Industrial and Labor Relations", Dan Goor majored in Biochemistry, Brian McCann majored in Communications & English - I'm not sure if there's really one major that most of them took... They're all just funny dudes!!

Like I've said before, I don't think your major really matters that much - sure, we prefer people majoring in something TV related, but it's not mandatory!

I LOVE your modified versions of the posters! It's pretty hypocritical of NBC UNIVERSAL to be sooooo wasteful when they're the one promoting the whole "green logo on all NBC networks week" thingy telling people "green is UNIVERSAL" and giving tips about being GREEN. Yet, putting "plastic!?" posters on ALL of the elevators at NBC HQ is not only excessive, but unnecessary! Why advertised to the people who made the shows? Dude, I feel your pain. Seriously, this is the kind of corporate wasteful spending that result in budgetary problems and bringing down the economy.


************************************************************************
Aaron Responds: Thanks, DB!! I'm not sure that it's responsible for bringing down the whole economy, but it was really fun to blow off some steam!

*slow applause progressively getting faster* Here, here! That was probably the longest rant I've seen you post so far. So many things to comment on, I don't know where to begin. I once had a dream that my teeth were falling out (does it symbolize something?); Mr.Shamalamdingdong's movies have been duds lately and I'm glad that I didn't waist 10.00 to see the newest film; I agree that those posters are insanely huge and the "urn notice" was very clever, my friend. I can not tell you how hard it was to think of a superhero with a beard, so I looked it up: Hercules, Green Arrow and Wolverine (beard stubble at least). Maybe you need to be the next two tone bearded Superhero!

Speaking of superhero, did anyone else see The Hulk biff it while crashing through the brick wall???

-stef

***************************************************************************
Aaron Responds: Yeah... Sorry about that!! I tried to cut it down as much as possible, but sometimes I just get diarrhea of the fingers and can't stop!! Ooh! Green Arrow is pretty dope, I guess - although he's blond, not grey! Still. Maybe I can wear a wig.

Wow, I'd've loved to have gotten my hands on one of those posters before it was defaced. Such a great, fun summer show.

*************************************************************************
Aaron Responds: Well, Laurie, you couldn't have - not because of my "defacing" (which was temporarily done with scotch tape and left nary a mark), but because they put those posters up with some sort of industrial superglue!

This exactly the problem I'm talking about - they are wasting these posters on us employess when they SHOULD be putting them out in the streets or making them available for Burn Notice fans to enjoy!!

i really enjoy 'burn notice,' (anything with the mighty BC is OK in my book), but if i had to look at those stupid ads in the elevator in my workplace i'd feel compelled to draw a mustache on ms. anwar and devil horns on the tall dude. and perhaps an overtly phallic airplane in the background...of course, i'm an artist, not a writer...sort of like if i worked at Ford and the urinal i peed at had a "BUY A MUSTANG! NO MONEY DOWN!" ad in front of it. i'm just waiting for the "30 Rock" ad in the 30 Rock elevator - how freakin' meta.

************************************************************************
Aaron Responds: EXACTLY, nickmagoo! I want to make it perfectly clear: I have no problem with the show at all... It's just the advertising that's making me coo coo for Cocoa Puffs (a great, delicious cereal, by the way - look for it in your local supermarket).

And I gotta hand it to you; you're exactly right. The only posters that should be in 30 Rock elevators is 30 ROCK! Well played, sir. WELL PLAYED.

Heh great improvements. You did leave a beef out though... where is Bruce Campbell in these ads? Quick! Sketch him in!

***************************************************************************
Aaron Responds: Seriously! The guy fought of The Army of Darkness, and he doesn't even get a mention?!? WHAT DOES A BROTHA HAVE TO DO TO MAKE THE BIGTIME?!

dude, shut the f*ck up and quit your whining. It's a good show and it deserves MORE advertising.

***************************************************************************
Aaron Responds: Yes, it is a good show. I have no problem with them advertising it MORE, I just have a problem with... The avenues that they've chosen to try and get their message across. They're just not doing themselves any favors. I'm trying to help out, here!!

I thought your post was both entertaining and dumb. In ranting about something you have both shamefully promoted it to people who are most likely not interested, AND scared away potential viewers who might have liked it. Burn Notice is a great show that tops on older shows of the same genre in realism, scenery, and general feel for the cahracters and their relationshsips with one another.

-Angry middle of the night stoner

***************************************************************************
Aaron Responds: I'm not disagreeing with you. Once again, I ask you to go back and actually read what I wrote - where did I say it was a bad show?

And trust me on this; I didn't scare anyone away from watching the show. If anything, I gave it more free publicity on a space that never would have mentioned it otherwise. This is why you shouldn't stay up late taking bong rips, friend... The sweet leaf rots the brain and robs the ambition!

A-dub,

I got chills reading this. Fun chills. Wow. Dude, I never took you for a Culture Jammer, but man, you did a good job re-imagining the subject position for the characters in those posters.

Hope you're having a good summer. You should be, with all the extra hiatus time you'll be getting because of the Olympics.

************************************************************************
Aaron Responds: Ha ha ha!! Thanks man! Yes, this summer is shaping up to be a LOT of time off - which is good and bad; it's hard to stay in the swing of things when there's no routine, you know?

It's been a while, dudebro! What have you been up to??

Hey, Aaron!
I work at a TV network and our marketing dept. does the exact same thing with posters everywhere when we have a show launch. A friend who works in that group said it's totally for the benefit of the muckety-muck higher-ups, so that they get the impression that the Marketing group is ON IT and advertising this new show like crazy. Especially because the muckety-muck higher-ups won't give them any real budget to do a real campaign outside of the building to, you know, the viewing public. So because posters cost about a 1/2 cent each, they go nuts with those instead.

But yes, it's incredibly annoying to the average worker like you and me, especially when the posters are still up weeks after the show has launched and flopped. :-)

Cheers!
Anonymous TV Compatriot

***************************************************************************
Aaron Responds: THANK YOU, ANONYMOUS!! Finally, someone sheds some light into the dark, murky, marketing ignorance of my soul! What you're saying makes complete sense - and really, that's what it SEEMED like - that all these posters were being put up just for "show", and not to actually advertise. It's nice to have a little confirmation!! Thanks, dude!!

And I'm not sure that Burn Notice is going to flop - it's already in it's second season, after all!!

dear sir,

as a seven year veteran of the cleanup crew at southwest oregon's 14th most well capitalized Kmart, i would like to report that the recent uptick in loose teeth/tears left behind by broken-hearted housewives in the houseware section is being addressed.

***************************************************************************
Aaron Responds: HAHAHAHA. Well played, Jigglypants. Well played.

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